Who We Are

Joe McClunb

Keith Hurst

Becky Kelley

Joe McClung
Financial Consultant

Keith Hurst
Financial Consultant

Becky Kelley
Operations Manager

After studying finance at the University of Arkansas, Joe began his career in the financial services industry in 1993 with a national/broker dealer. In 1997 Joe was recruited by Cornerstone Bank and served as a commercial and residential lender as well as loan services manager. In 1999 Cornerstone Bank decided to offer a broader array of financial services and in that year Joe was asked to research and create the brokerage services side to Cornerstone Bank. In April of 2000 Cornerstone began offering brokerage services. Joe then became the financial consultant at Cornerstone Investment Services, where he currently manages over 50 million in assets. In addition to being a financial consultant, Joe also owns a couple of local businesses, which gives him a unique perspective. Joe currently resides in Eureka Springs with his wife, who teaches reading at Eureka Springs Elementary School, and their two sons.

Keith began his career as a financial consultant in 1998 with Edward D Jones in Springdale, AR and benefited from early and ongoing training from their home office in St. Louis, MO.  He currently holds the Series 7 Broker Registration as well as the Series 63 Securities Registration with LPL Financial.  He is also licensed in Life, Health, and Property & Casualty.

Keith is a 1993 graduate of the University of Arkansas at Monticello with a BS degree in Business and Finance.

He lives on the outskirts of Elkins and continues to serve his clients and their financial needs with Cornerstone Investment Services.  The most enjoyable part of his job is getting to know his clients and their families.  Through ongoing reviews, Keith monitors and adjusts his clients’ portfolios to help pursue their goals.

Keith is married to Dana and has two children, Hannah and Hayden.  He is active in the Elkins school booster club, helps in different civic groups, and has coached youth athletics for over 25 years.

After obtaining a Master of Arts degree in education and working in the education field, Becky came to Cornerstone Bank in 2007. She worked in data processing as well as customer service before becoming the operations manager at Cornerstone Investment Services. As operations manager, she and Joe work together to assist their clients to pursue their financial dreams.

Check the background of investment professionals associated with this site on FINRA's BrokerCheck.


Securities and advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA/SIPC. Insurance products offered through LPL Financial or its licensed affiliates. Cornerstone Bank and Cornerstone Investment Services are not registered broker/dealers and are not affiliated with LPL Financial. 

Not FDIC Insured Not Bank Guaranteed May Lose Value
Not a Bank Deposit Not Insured by Any Federal Government Agency

The LPL Financial representative associated with this website may discuss and/or transact securities business only with residents of the following states: AL, AR, CA, CO, FL, HI, IA, IL, IN, KS, MO, NC, NH, NJ, OK, SC, TN, TX, VA, WA, WI